Editorial standards & how we make money

Advice you can't trust is worthless, so here's exactly how this site works — no fine print, no lawyer-speak.

What we publish

• Field work first. Our replay walkthroughs, heatmap guides and tooling write-ups come from sessions and setups we actually ran. If we couldn't observe something ourselves, we say so in the article.
• Counts next to anecdotes. A single dramatic replay proves nothing. When we describe a behavior pattern, we say how often it showed up in the sessions we reviewed, and statistics link to their primary sources with dates.
• Privacy is not a footnote. Every capture technique we cover comes with its failure mode: what gets recorded that shouldn't, what masking misses, and where the creepy line sits. We don't publish workarounds for consent.
• Corrections. When we get something wrong or a tool changes behavior, we update the article and refresh its updated-date. Found an error? Tell us and we'll fix it.

How we make money

This site is part of an openly-operated portfolio of independent trade publications, and some of the vendors we cover — including Kixo, an analytics vendor — sponsor the portfolio. That sponsorship is how the lights stay on. Here is what it does and does not buy:

• Disclosure and link tagging. Links to sponsors such as Kixo carry rel="sponsored" markup, which tells both readers and search engines about the commercial relationship.
• No pay-to-win. Sponsors don't see drafts before publication, don't pick winners, and can't veto a verdict. Where a sponsor's product appears in a comparison, it is scored with the same rubric as every competitor.
• Coverage isn't for sale. Articles exist because readers search for the question they answer — never because a sponsor wanted a placement.

Who writes here

Our authors are named, have real practitioner backgrounds, and write only for this publication — you can read their bios on the about page. We use AI-assisted drafting for research summaries and first drafts; every published article is reviewed, fact-checked and approved by a human editor before it goes live.

Privacy

A site about session replay had better practice what it preaches: we don't run invasive tracking and we don't sell reader data. Analytics on this site are aggregate-level and used only to understand what content helps readers.